International expansion
Take the next market personally.
From launch plan to local reality—aligning teams, clearing blockers and making sure the work lands.
2 → 55markets at Voi
↗Operating partnerStockholm / anywhere
Make the nextstage possible.
2 → 55 markets at Voi<20 at Voi, Hedvig & Curb5 functions ops to GTM
Trusted by founders from
A familiar pattern
When Cresqora is most useful
- 01
A launch, expansion, or GTM push has too many owners and no clear driver.
- 02
The founder is carrying too much context and too many decisions.
- 03
AI tools are being introduced, but the team’s workflows, priorities, and ownership have not caught up.
- 04
The team is growing and needs clearer roles, rhythms, and accountability.
- 05
Important work is stuck between commercial, product, operations, and people.
What I do
Experienced hands for small teams making a big move.
As companies grow, priorities compete, work falls between teams and founders become the default owner of everything. That is where I step in.
Where I create the most leverage
Help founders make better decisions
Strategic thinking, prioritisation and practical decision support.
Build the company behind the vision
Operations, hiring, internal systems and team structure.
Turn strategy into execution
Go-to-market, international expansion and cross-functional projects.
Why founders work with me
Experience that is useful in the work—not just around it.
I have been inside the build
I joined Voi, Hedvig and Curb before each had 20 people and learned scale from within the company.
I can hold the whole picture
My work has crossed operations, finance, legal, compliance, teams, expansion and go-to-market.
I stay close to execution
I do not stop at advice. I help turn decisions into owners, actions and finished work.
Operating in the AI era
Faster is not the same as clearer.
AI can make a team faster before it makes it clearer. Cresqora helps founders redesign priorities, workflows, decision-making and ownership so new tools create momentum rather than more noise.
The through-line
I have spent my career where the playbook runs out.
I joined Voi, Hedvig and Curb while each had fewer than 20 people. The industries changed; the work did not: make the next stage possible.
- Expansion
- Helped Voi move from 2 markets to 55 and supported launches across Europe.
- Company building
- Helped early teams grow through Series A and Series B, new markets and new products.
- Executive ownership
- As Chief of Staff, owned operations, finance, legal and compliance—not one isolated function.
- Hands-on delivery
- Worked as a GTM engineer and built the systems needed to turn strategy into execution.
2 markets → 55Helped Voi expand across Europe
Joined before 20Early-stage work at Voi, Hedvig and Curb
Across five functionsOperations, finance, legal, compliance and GTM
Operating record
01 / 06BackgroundSouth Africa
South Africa
to Sweden.
Born in South Africa, educated in the US, Belgium and London, and now based in Stockholm.
Voi / early employee2 markets
2 markets
became 55.
Joined below 20 employees, helped launch operations across Europe and saw the company grow toward 800 people.
Hedvig / early employeeBelow 20
Below 20
through Series B.
Supported growth beyond 100 people, two new markets and multiple insurance products.
Curb Food / early teamBelow 15
Below 15
to €20m Series A.
Supported the company through its first major stage of scale and investment from EQT Ventures.
Scalable / internal operationsBuilt systems
Built systems
for sustained growth.
Spent 3.5 years building internal systems as the company and its teams became more complex.
Cresqora / founder advisoryExperience,
Experience,
applied directly.
Helping pre-seed to Series C founders solve important operating problems that cross several functions.
A closer look
See the work up close.
Inside the operator room / Berlin
Close to the decisions. Close to the work.
Conversations with founders and operators, away from the stage and close to the practical questions that shape what happens next.
“Valerie managed projects with many moving parts and kept teams aligned under pressure.”
Fredrik Hjelm
Founder & CEO, Voi Technology
Work together