International expansion
Take the next market personally.
From launch plan to local reality—aligning teams, clearing blockers and making sure the work lands.
2 → 55markets at Voi
↗Founder operationsStockholm / anywhere
Make the nextstage possible.
55 markets launched5 growth companies0 siloed functions
Trusted by founders from
What I do
Experienced hands for small teams making a big move.
As companies grow, priorities compete, work falls between teams and founders become the default owner of everything. That is where I step in.
Where I create the most leverage
Help founders make better decisions
Strategic thinking, prioritisation and practical decision support.
Build the company behind the vision
Operations, hiring, internal systems and team structure.
Turn strategy into execution
Go-to-market, international expansion and cross-functional projects.
Why founders work with me
Experience that is useful in the work—not just around it.
I have been inside the build
I joined Voi, Hedvig and Curb before each had 20 people and learned scale from within the company.
I can hold the whole picture
My work has crossed operations, finance, legal, compliance, teams, expansion and go-to-market.
I stay close to execution
I do not stop at advice. I help turn decisions into owners, actions and finished work.
The through-line
I have spent my career where the playbook runs out.
I joined Voi, Hedvig and Curb while each had fewer than 20 people. The industries changed; the work did not: make the next stage possible.
- Expansion
- Helped Voi move from 2 markets to 55 and supported launches across Europe.
- Company building
- Helped early teams grow through Series A and Series B, new markets and new products.
- Executive ownership
- As Chief of Staff, owned operations, finance, legal and compliance—not one isolated function.
- Hands-on delivery
- Worked as a GTM engineer and built the systems needed to turn strategy into execution.
Early-stage scaleJoined Voi below 20 people; the company grew toward 800
European expansionHelped Voi move from 2 markets to 55
Founder advisorySupported companies from pre-seed through Series C
A repeated patternFive companies supported through important growth stages
Operating record
01 / 06BackgroundSouth Africa
South Africa
to Sweden.
Born in South Africa, educated in the US, Belgium and London, and now based in Stockholm.
Voi / early employee2 markets
2 markets
became 55.
Joined below 20 employees, helped launch operations across Europe and saw the company grow toward 800 people.
Hedvig / early employeeBelow 20
Below 20
through Series B.
Supported growth beyond 100 people, two new markets and multiple insurance products.
Curb Food / early teamBelow 15
Below 15
to €20m Series A.
Supported the company through its first major stage of scale and investment from EQT Ventures.
Epiminds / Chief of StaffOne seat.
One seat.
Five functions.
Owned operations, finance, legal and compliance while also working hands-on in GTM.
Cresqora / founder advisoryExperience,
Experience,
applied directly.
Helping pre-seed to Series C founders solve important operating problems that cross several functions.
A closer look
See the work up close.
“Valerie managed projects with many moving parts and kept teams aligned under pressure.”
Fredrik Hjelm
Founder & CEO, Voi Technology
Work together